ADX Original Master

Audionamix Inc is a research lab that over the past 6 years has developed and patented several proprietary algorithms for audio signal processing. Headed by Pierre Leveau, the team of 5 researchers is constantly improving the tools and methods to obtain the purest possible separation on audio files.

The technologies used by Audionamix under the "ADX Original Masters" brand include the Audionamix proprietary technologies for voice extraction, musical separation, instrument isolation, de-noising and restoration and any and all proprietary technologies developed by the Audionamix Research team in its quest for audio quality.

Audionamix Inc technologies approach audio signal analysis as genetics. All audible sound is composed of energy that is allocated in certain patterns in a similar way to cells being determined by their DNA code. The difference between a trumpet playing a G major and a piano playing the same note is, from a genetic point of view, a difference in audio DNA coding. Audionamix technologies determine what the audio DNA for a specific sound is (the 'learning source') and then applies it using our various algorithms to extract the specific sound from the full mix.

As Audionamix technology uses only the original audio file to create its learning sources, the technology is fully conservative, adding no extra sound signals, nor losing any particular sound component, and this conservation can be found down to the sample level. The stems however may contain artefacts of the other sounds present in a original audio file, but these cancel out when the separated stems are re-assembled in the final mix, providing a seamless spatial experience to the listener.

The ADX brand

Consumer branding and Audionamix - The ADX Original Master reference

Audionamix technology is revolutionary. The capacity to go back in time and re-create (or extract) the component stems from the original content without adding or removing any elements and thereby being fully respectful of the composers final original mix is truly unheard of. The higher audio quality created by ADX will blend in naturally with the high definition picture of a today's releases. As with special effects, it is only when audio is badly done that people notice and are distracted from the entertainment immersion. In fact, tests have repeatedly shown that audiences will sit through a poor picture quality show with great sound, but will leave if a show has great picture quality but poor sound. This, in and of itself is a fundamental reason why the entertainment industry invests in audio production.

ADX Original Master stands for Audio Dynamic Extraction and is both the brand encompassing the proprietary methods and technologies used for sound treatment and the seal of quality awarded to titles undergoing the ADX treatment. It is the guarantee that the original master was used for the processes, that only the original master was treated and that no other audio content was added during the process. It respects the Director's/Composer's original masterpiece and provides the consumer with the assurance that the best possible sound was extracted from the original masterpiece without use of re-recording or added effects. ADX Original Master also guarantees that the audio material has been analysed and processed by Audionamix specially trained staff and technicians.

Presence of the Audionamix "ADX Original Master" logo on Releases, Advertising and Promotional material:
The presence of the ADX Original Master logo:

1. Represents the seal of quality guaranteeing the best possible sound for consumers while respectful of the original masterpiece.
2. Informs the consumer before the act of purchase that part or all of the sound has been treated using Audionamix proprietary processing methods and specialized technical staff.
3. Certifies that Audionamix trained technicians have analyzed and treated the audio content using Audionamix proprietary technologies.

For inclusion in releases/advertising and promotional uses, Audionamix Inc will provide two versions of the logo to choose from. These can be stickered, but inclusion in the sleeve artwork is recommended for cost and durability reasons. Specific size, font and pantones are available upon request. Use of the ADX Original Masters logos and denomination is strictly forbidden under copyright law without prior written consent from Audionamix Inc.